Mimi Choi’s first appearance in Russia: exclusively for InterCHARM 2019

04 Feb 2019

Surrealistic makeup star Mimi Choi (Canada) appears in Russia for the first time and only on InterCHARM 2019 – Russia’s leading beauty show on October 23-26.

InterCHARM show this year runs October 23-26. Professionals will be able not only to know novelties and trends of beauty industry, but also within the premiere event InterCHARM Headline to attend the master-class from the worldwide famous makeup artist Mimi Choi (Canada), whose images in the surrealism style inspire followers from all over the world.

The mastery of creating 3-D illusions on the body as on a canvas – from Jenga puzzle, a kaleidoscope, futuristic images and cloning of any objects to turning hands into hot dogs, sushi, a can, a pond with fish and into additional pair of hands – all these make over 900K Instagram followers of @mimles account wonder: how fantastical images come to life on a model’s body.

When asked where the makeup artist draws inspiration from, Mimi answers - the images that amaze with their realism stem from her head during bouts of sleepy paralysis, which she suffers from for many years. “At night, I see the world as nobody sees it – this is Mimi Choi’s world, where I managed to embrace and transform my fear, and now it moves me forward,” the famous face art artist comments.

Mimi Choi willingly shares her knowledge at master-classes around the world. In 2018 she gave a series of lessons in the USA (Los Angeles, New York, San Jose) and also visited the United Kingdom, Taiwan, France, Brazil and Indonesia. The famous makeup artist appears in Russia for the first time in October 2019. On InterCHARM show she reveals the secrets of creating charming images.

InterCHARM Headline is a new educational event show that runs October 23-24 within the legendary InterCHARM and consists of a series of master-classes for makeup artists of any levels. The stage welcomes the most famous artists what are watched in Instagram by thousands of followers. Make up trends of 2020, details of makeup performance by influencers, atmosphere of beauty and joy of personal meetings wait for unique professionals from all Russian regions and other countries.   

Mimi will give master-classes during both days of InterCHARM Headline - on October 23 and 24. On the first day, the famous makeup artist will share basic knowledge of creating illusions. The second day will be devoted to creating more complicated example. Everybody will have a chance to ask Mimi any professional question and take selfie with the star. Registration for events opens at the beginning of summer. Press and blogger meetings with the Canadian makeup artist are also planned.

The October exhibition will traditionally run at Crocus Expo where within 4 days as part of a unique program thousands of professionals will be able to develop their skills, get acquainted with industry trends and share their experience in an atmosphere of 100% beauty. Moreover, Mimi Choi will take part in InterCHARM Beauty Talks (October 23), where she will answer the most exciting questions. Everybody interested can suggest a question via Vkontakte group: vk.com/intercharm.


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