Must-attend Events

INTERCHARM shpws are key beauty industry events, which bring together thousands of beauty professionals, beauty businesses and cosmetics lovers at their venues

INTERCHARM Professional (spring)

April 23-25, 2020

Moscow, Crocus Expo, Pavilion 2, Hall 9

INTERCHARM Professional is the largest specialized exhibition  for professionals in the beauty industry and salon business in Russia and the CIS. The Show integrates an exhibition of domestic and foreign developments in the field of professional cosmetics and cosmetology, nail service, hairdressing, makeup, dermatology, aesthetic medicine, trichology, podology and permanent makeup; as well as professional events - practical conferences, symposia, master classes and championships.

Annually in April, INTERCHARM Professional becomes the leading center of industry novelties and a main spot for professional dialogue between manufacturers, distributors, owners of beautiful businesses and industry experts.

InterCHARM (autumn)

October 28-31, 2020

Moscow, Crocus Expo, Pavilion 3, Halls 13, 14, 15, 17, 18

InterCHARM is the largest perfumery and cosmetics exhibition in Russia, the CIS, Central and Eastern Europe which brings together in Moscow the Russian and international well-known and new manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, nail service, as well as technologies for the salon business, raw materials, ingredients and beauty business services.

Within 4 days of InterCHARM the future trends of the beauty industry are set - the foundation of the trading variety, beauty salons and industry professionals offers for the coming year. Rich exposition, presented at more than 900 stands, allows you to solve any problems of a beautiful business, hold negotiations on supplies and determine new paths for business development.

InterCHARM Korea

September 23-25, 2020

South Korea, Seoul, COEX, Halls C, D

InterCHARM Korea is the leading beauty event in South Korea that offers the entire industry the opportunity to get together, make new contacts and develop collaboration.

At InterCHARM Korea, more than 30,000 visitors get acquainted with more than 400 exhibitors from different countries to learn about K-beauty's unique trends and innovations, new distribution channels, packaging and production, as well as to establish strong relationships with leading professionals and retailers.

Urban Beauty Weekend

July 4-5, 2020

Moscow, Krasnaya Presnya City Park

Urban Beauty Weekend is a festival from Reed Exhibitions - the world leading organiser of exhibitions around the world, including the legendary InterCHARM in Moscow. The event takes place on July 6-7 2020 in the heart of Moscow - Krasnaya Presnya park. It is a warm summer holiday for more than 8,000 residents of the capital who want to spend the weekend with pleasure and benefit.

At Urban Beauty Weekend, we promote healthy and beautiful megapolis lifestyle in the #letonastyle format. This festival suits for families and all acrive residents of modern Moscow, regardless of age. We introduce the secrets of maintaining and preserving youth.