Being the largest in Russia and CIS specialized exhibition for beauty professionals and beauty salon business, INTERCHARM professional combines exposition of domestic and foreign developments in the fields of professional cosmetics and cosmetology, nail service, hairdressing, makeup, dermatology, aesthetic medicine, trichology, podiatry and permanent makeup, and a professional program – conferences, workshops and championships. This is one of three Russia’s most known beauty shows under INTERCHARM brand.
Brands and services represented during three show days immediately become available to customers in beauty salons, clinics, nail studios, spas and private masters’ offer. INTERCHARM professional is an annual must-attend event for professional dialogue between manufacturers, distributors, business owners and industry professionals. Knowledge at INTERCHARM professional is unique and first-hand only!
High organizational standards together with professional program approach and worldwide experience of Reed Exhibitions make INTERCHARM professional the leading beauty project on spring-summer seasons for the thousands of professionals from across the region.
In 2016, the exhibition welcomed 52 000 visitors and over 450 companies represented more than 2 500 brands from 48 countries.