Dynamic development of the beauty industry stimulates the emergence of new cosmetic products and treatments. Annually the market is being enriched with modern products and preparations, innovative technologies, systems and devices are getting developed, and all these need the further introduction and promotion in both in professional community and also among beauty services’ consumers.
INTERCHARM professional is a major B2B beauty-industry forum with a broad spectrum of training programs for all segments of professional audience. The exposition presents the largest Russian and international cosmetic brands, novelties and innovative solutions in the field of professional cosmetics, equipment and accessories, modern treatments for salons and beauty institutes, hairdressing studios.
400 companies participated in INTERCHARM professional in 2012. Industry professionals of various specializations visited the exhibition in 2012: dermatologists, cosmeticians, aesthetists and plastic surgeons, representatives of beauty salons, spas and beauty centers, hair stylists, massage therapists, makeup artists, nail service specialists.
INTERCHARM professional reflects the entire variety of the professional beauty products and services’ market. The exhibition itself presents the following sections:
- Professional Cosmetics
- Cosmetic Equipment
- Hair Equipment
- Beautician and barber services
- Nail Service
- Equipment for spas
- Furniture and accessories for spas
- Equipment and preparations for a permanent make-up
- Solariums, tanning products
- Aromatherapy
INTERCHARM professional is one of the few trade fairs that give all market players the real opportunity to fulfill their business tasks in a very short time period: to present products and novelties, to establish sales channels, to establish new business contacts, to inform and educate professionals, to expand number of contacts with owners and managers of beauty salons and other businesses.
Busy and advanced business and educational program is one of the main features of the exhibition. Salon industry leading masters alongside with the beginners will take part in various training actions which give to the participants an opportunity to receive the actual information on the main trends of cosmetic business, innovative solutions and future ideas in the field of the beauty-industry. The events’ interactive format gives the chance not only to receive theoretical knowledge, but also to personally see last achievements of the modern beauty-industry.
INTERCHARM professional offers the following program of business, educational and contest events:
- International Applied Aesthetics Congress
- International Meeting of Spa-specialists “SPA-Institute”
- “Beauty Salon Management” International Conference
- Nail Service School
- European Nail Championship InterNailCHARM
- Massage Technologies Forum
- Seminar on Trends and prospects of Russian professional cosmetics market
- Conference on New approaches and methods of Internet promotion in beauty industry