Dynamic development of the beauty industry stimulates the emergence of new cosmetic products and treatments. Annually the market is being enriched with modern products and preparations, innovative technologies, systems and devices are getting developed, and all these need the further introduction and promotion in both in professional community and also among beauty services’ consumers.
INTERCHARM professional is a major B2B beauty-industry forum with a broad spectrum of training programs for all segments of professional audience. The exposition presents the largest Russian and international cosmetic brands, novelties and innovative solutions in the field of professional cosmetics, equipment and accessories, modern treatments for salons and beauty institutes, hairdressing studios.
370 companies have participated in INTERCHARM professional in 2010. More than 98 % of them were satisfied with the results of the exhibition, and 99,2 % plan to participate in 2011Intercharm Professional edition. More than 33,600 industry professionals of various specializations visited the exhibition in 2010: dermatologists, cosmeticians, aesthetists and plastic surgeons, representatives of beauty salons, spas and beauty centers, hair stylists, massage therapists, makeup artists, nail service specialists. According to the visitors’ enquiry upon the results of the event, more than 92% of visitors were satisfied with the exhibition and intend to visit it in 2011.
INTERCHARM professional reflects the entire variety of the professional beauty products and services’ market. The exhibition itself presents the following sections:
- Professional Cosmetics
- Cosmetic Equipment
- Hair Equipment
- Beautician and barber services
- Nail Service
- Equipment for spas
- Furniture and accessories for spas
- Equipment and preparations for a permanent make-up
- Solariums, tanning products
- Aromatherapy
INTERCHARM professional is one of the few trade fairs that give all market players the real opportunity to fulfill their business tasks in a very short time period: to present products and novelties, to establish sales channels, to establish new business contacts, to inform and educate professionals, to expand number of contacts with owners and managers of beauty salons and other businesses.
Saturated business and educational program is one of the main features of the exhibition. Salon industry leading masters alongside with the beginners will take part in various training actions which give to the participants an opportunity to receive the actual information on the main trends of cosmetic business, innovative solutions and future ideas in the field of the beauty-industry. The events’ interactive format gives the chance not only to receive theoretical knowledge, but also to personally see last achievements of the modern beauty-industry.
INTERCHARM professional 2011 offers the following program of business, educational and contest events:
- International Applied Aesthetics Congress
- International Meeting of Spa-specialists “SPA-Institute”
- “Beauty Salon Management” International Conference
- Nail Service School
- A Professional Forum For Pharmacies and Pharmacy Chains
- European Nail Championship
- NEW! Massage Technologies Forum, a two-day international forum will present the newest massage technologies, lectures on the efficient organization of massage: the internal philosophy of massage specialist, workplace ergonomics, work with the psychologically difficult clients.
INTERCHARM professional 2011 is:
- The VIP zone for beauty salons’ owners where the participants can distribute materials about the new products and services
- Analytical seminar on the professional cosmetics market –facts and figures, market volume, the sectors analysis, a portrait of a beauty salon customer in Russia, Spa trends
- The Expansion of professional visitors’ geography: invitation of salon and clinics owners from Azerbaijan, Armenia, Kazakhstan, Belarus, Ukraine and Uzbekistan
- The Special program for professionals of the hospitality industry - hotels, sanatoria and resort zones
- The seminars’ program about an increasing role of aromatherapy in the modern approach to skin care
- The Master – classes for hairdressers and stylists
- Live broadcasting of the exhibition’s highlights on Internet
- Distribution of the Catalogue of Novelties among the visitors of the exhibition
- Job Fair: specialized labor exchange for professionals of the beauty industry in the framework of the exhibition