Download InterCHARM 2011 post-show release
Download InterCHARM 2012 press-release
International exhibition for perfumery and cosmetics
Russia, Moscow, International Exhibition Center CROCUS EXPO, pavilion 3
October 24-27, 2012
InterCHARM – all beauty novelties in one meeting place
On October 24-26 InterCHARM will open its doors for the 19th time. Over the years, the Russian market has seen its rise and fall, but the exhibition's ideology has remained the same – to serve the industry. The exhibitors and visitors traditionally meet in Crocus Expo to present new products, share experience, get up-to-date information on the market and find new partners. The exhibition covers all sectors of beauty market and even more:
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Perfumery and cosmetics
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Hairdressing
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Nail Service
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Beauty Salon and Institute
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SPA
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BIO: natural and organic beauty products
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FARMA+BEAUTY: beauty and health products
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ZOOM: innovative and niche products
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Novelties gallery
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National Pavilions of international manufacturers
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InterCHARMpack: manufacturers and suppliers for packaging
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FormulAction: area for manufacturers and distributors of raw materials and ingredients
Since its foundation the exhibition has been a continuous success. The number of visitors and exhibitors is increasing: 51,681 industry professionals visited the exhibition in 2011, which is 2% more than in 2010. There were cosmetologists, hairdressers, nail specialists, massage therapists, make-up artists, beauty salons' managers, perfumery and cosmetics retail chains’ executives, pharmacists among them. According to the survey, some 86% of visitors were satisfied with the event in 2011 and 92% planned to attend InterCHARM in 2012.
The extensive exhibition program includes educational events, trainings, master-classes and show-program. The last promises to become a real festival of style and beauty, where hairdressers, makeup artists, stylists, nail specialists will demonstrate professional skills to the visitors. Among the key events of InterCHARM are the Independent Russian hairdressing championship, Russian nail sculpture championship, International SPA massage championship, YOU Professional SHOW 2012.
Every year exhibition’s organizers undertake the task of bringing together beauty professionals and increasing profitability for the exhibitors. InterCHARM proved to be the best way to bring new products to the market.
In 2012 the exhibition promises to be even more surprising and innovative.
See you at InterCHARM-2012!