№1 exhibition in beauty industry!
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InterCHARM is the largest event in the perfumery and cosmetics market of Russia, CIS and Eastern Europe, which comprises all sectors of the beauty industry and perfumery and cosmetics market segments.
For almost two decades the exhibition serves as a highly efficient business platform for Russian and CIS professionals and also as a gateway for foreign companies wishing to introduce their products and services in the emerging markets. The combination of shows, contests, business and training programs makes the exhibition an indispensible event for all industry experts.
For a whole generation of beauty industry experts this exhibition became an important milestone in the development of beauty businesses. One proof of InterCHARM’s benefits is the fact that 80% of all contracts of the Russian perfumery and cosmetics industry are concluded at this exhibition. InterCHARM is not only a venue where Russian beauty companies can communicate with their foreign partners but it is also a meeting place for the western market leaders.
Today the exhibition area of over 18 000 square meters hosts the exhibits and stands of over 900 participants from nearly 30 countries. Among them there are global leading manufacturers and most prominent professionals in the perfumery and cosmetics industry.
Annually, InterCHARM highlights the most recent trends, some of which have nonetheless already become popular, as well as the fastest growing market sectors. The most important innovations and new brands of the industry are usually first introduced at InterCHARM.